Who We Are

We are Marketing Academics bent on Emotional Rationality

Michel Tuan Pham

Michel Tuan Pham is the founder of RED Lab and is the Kravis Professor of Business in Marketing at the Graduate School of Business of Columbia University, since 1994.

More

Keith Wilcox

Keith Wilcox’s research examines consumer judgment and decision-making, with a specific focus on the role of feelings in decision-making and self-control.

More

Tamar Avnet

Tamar Avnet is an Associate Professor of Business in Marketing at the Sy Syms School of Business at Yeshiva University

More

Daniel He

Daniel He is a Ph.D. Candidate in Marketing at Columbia University Graduate School of Business

More

Shiri Melumad

Shiri Melumad is a Ph.D. Candidate in Marketing at Columbia University Graduate School of Business

More

Jaeyeon Chung

Jaeyeon Chung is a Ph.D. Candidate in Marketing at Columbia University Graduate School of Business

More

Noah Castelo

Noah Castelo is a Ph.D. Cadidate in Marketing at Columbia University Graduate School of Business

More

Travis Oh

Travis Tae Seok Oh is a Ph.D. Cadidate in Marketing at Columbia University Graduate School of Business

More