Who We Are

Travis Oh

Doctoral Student

Travis Tae Oh is a Ph.D. Candidate in Marketing at Columbia University Graduate School of Business. Prior to joining Columbia, Travis worked in the industry as a market research analyst, was involved in multiple start-ups, and held other various positions in the consumer goods and services sector. His research focuses on two interrelated, yet distinct areas: 1) Psychological perspectives on brands and 2) Hedonic Consumption and psychology. Travis's dissertation in-progress looks into the phenomenon of "having fun" and fun brand experiences, focusing on the underlying psychological drivers of fun. Travis has also worked with several start-ups and entrepreneurs to build successful brands and new products by tapping into consumer motivations