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Tamar Avnet

Associate Professor of Business in Marketing

Tamar Avnet is an Associate Professor of Business in Marketing at the Sy Syms School of Business at Yeshiva University, whose faculty she joined in 2006. Prior to joining SSSB, Tamar Avnet has been an assistant Professor of Marketing at Rotman Business School at the University of Toronto. She taught at the MBA program at Rotman Business School as well as at Columbia Business School. She is also the department chair of Marketing at SSSB. Prof. Avnet has a Bachelor degree in Economics and Master of Science from the Institute of Technology (Technion) in Israel, and a PhD in Marketing from Columbia Business School. She has held a visiting Professorship at New York University.

Professor Avnet’s business expertise and consulting activities are in the areas of marketing strategy and research, consumer insights, and the psychology of decision making. Her current research looks at the way individuals manage daily tasks and how this time management affects psychological factors such as sense of control and the ability to savor positive experiences, and marketing factors such as unplanned purchase decisions. Another area of research she is involved with investigates how consumers use and rely on their feelings and emotions when making a product choice or a purchase decision. Her numerous scientific articles are widely cited and have appeared in many leading academic journals in marketing, management, and psychology, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology. Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes, and so on.

Professor Avnet has served on the review board of the Journal of Consumer Research and serves as a peer reviewer on several top academic journals such as: Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research , Journal of Social and Personal Relationships, Journal of Personality and Social Psychology, Journal of Applied Social Psychology, International Journal of Research in Marketing, and so on.

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