Shiri Melumad is a Ph.D. Candidate in Marketing at Columbia University Graduate School of Business. Shiri’s current research interests include mobile marketing, the impact of technology use on emotions and behavior, and the psychological and behavioral consequences of self-expression. Her dissertation focuses on the distinct psychological implications of smartphone use. Her research shows, for example, how smartphone use uniquely impacts consumers’ emotions and the manner in which they express themselves in user-generated content relative to other devices. Prior to entering the Ph.D. program, Shiri earned her B.A. in Psychology with a minor in History from Columbia University.