Who We Are

Michel Tuan Pham

"Founder of RED Lab"

Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia Business School, which he joined in 1994. He is the Research Director of the Center for Global Brand Leadership and Co-Director of Columbia’s Brand Leadership program for executives. He has a Licentiate degree in Applied Economics from the Catholic University of Louvain-Mons in Belgium, and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. He is a past President of the Society for Consumer Psychology.

His research lies at the intersection of consumer behavior, psychology, and marketing. He studies the role of feelings and emotions in judgments and decisions, consumer motivation and decision making, and consumer responses to branding and marketing communications, including sponsorship. He has published more than 40 widely cited articles in outlets such as Journal of Consumer Research, Journal of Marketing Research, Psychological Science, Personality and Social Psychological review, Organizational Behavior and Human Decision Processes, and Journal of Consumer Psychology. He was recently recognized as one of the most published authors in the history of the Journal of Consumer Research (Wang, Bendle, and Cotte 2015) and one of the most influential scholars in consumer behavior from 2003 to 2012 (Elbeck and Vander Schee 2014). In 2015, he received a Fellow Award from the Society for Consumer Psychology, the Society’s highest honor, for his “Outstanding Contributions to the Field of Consumer Psychology.”

He serves or has served on the Editorial Boards of Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Recherche et Applications en Marketing. He is the outgoing Area Editor of the popular research dialogue section of the Journal of Consumer Psychology. He founded the Research on Emotions and Decisions (RED) lab in 2007.

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